Television • ADVERTISING • Design

Daniel Copeland

1986 Judith Drive, Clarksville, TN 37043
937-776-3363 danny@copelandhome.com 

Profile

A Marketing professional with a diverse multi-faceted background. From creating a streamlined cost effective design for an entire fleet of transit busses; to developing and implementing an advertising campaign complete with metrics to measure its success. My experience will become your team’s greatest advantage in the race to attract and retain more customers in an ever-changing marketplace.

Experience
COORDINATING PRODUCER,
WZTV FOX17 SINCLAIR BROADCAST GROUP: NASHVILLE, TN — OCTOBER 2020 – JANUARY 2022

✦ Filmed, Produced, edited, and delivered a variety of branded promotional TV spots.
✦ Spearheaded the organization and restructuring of an active directory file server.
✦ Coordinated all station promotional contests, including ticket and prize giveaways.
✦ Developed marketing strategy and contesting legal rules.
✦ Managed complete on-air spot inventory of WUXP MYTV30, and daily spot placement.
✦ Responsible for new Producer training and orientation.


ACCOUNT MANAGER,
STATE FARM INSURANCE; DAYTON, OHIO — JUNE 2018- FEBRUARY 2020

✦ Managed a portfolio of existing clients while increasing raw sales by 5% 

✦ Spearheaded marketing and community relations efforts
✦ Developed processes to evaluate and manage current client roster
✦ Instrumental in reduction of cancellation of existing policy holders
✦ Amassed 367 new policies, and $167,957.95 in additional premium.

 ✦ Utilized ECRM system to maintain a consistent sales approach.

GRAPHIC DESIGNER,
BOOST ENGAGEMENT LLC; DAYTON, OHIO — MARCH 2017- APRIL 2018

✦ Supported a large portfolio of clients with graphic design services
✦ Assisted in the development of e-commerce stores for clients branded items

✦ Developed training and marketing materials for existing product lines
✦ Analyzed the cost effectiveness of internal production cost versus outsourcing

✦ Developed a process for store item photography
✦ Created layouts for all placed advertising spaces

GRAPHIC DESIGNER,
GREATER DAYTON REGIONAL TRANSIT AUTHORITY; DAYTON, OHIO — MARCH 2014- APRIL 2017

✦ Provided relevant marketing material for internal advertising campaigns

✦ Designed a maintenance friendly fleet branding scheme
✦ Designed new customer friendly transit schedules
✦ Organized the pre-existing brand identity
✦ Supervised the production and delivery of television and radio campaigns
✦ Assisted in the strategic planning and implementation of mass marketing initiatives

✦ Instrumental in the development of a social media strategy

SENIOR CREATIVE SERVICES PRODUCER,
ABC22 WKEF-TV FOX45 WRGT-TV ; DAYTON, OHIO — APRIL 2007 - MARCH 2014

✦  Senior Writer/Producer/Photographer/Editor of on-air promotional material for both an ABC and FOX affiliate
✦  Maintained and supported Avid non-linear video editing suites
✦  Assisted in the strategic planning and implementation of mass marketing initiatives
✦  Established a social media presence, and news delivery platform
✦  Supervised the production and delivery of multiple television and radio campaigns

VIDEO PRODUCTION SPECIALIST,
DAYTON PUBLIC SCHOOLS; DAYTON, OHIO — OCTOBER 2003 - APRIL 2007

✦ Maintained and supported Windows based Avid DV Express non-linear edit lab and Avid Unity Media Server for high school  

    students
✦  Producer/Writer/Editor of district broadcast commercial campaigns
✦  Assisted in operation and maintenance of district television station
✦  Completely automated district FM radio station.
✦  Created district graphics and charts for internal and public meetings.

INFORMATION TECHNOLOGY SPECIALIST,
HUBER HEIGHTS CITY SCHOOLS; HUBER HEIGHTS, OHIO — JUNE 2002 - OCTOBER 2003

✦  Maintained district-wide computer network (over 2000 computers)
✦  Assisted in the integration of a district wide digital phone switch
✦  Lead in the creation of a redesigned district website that enabled teachers to update content
     with a web interface

VIDEO PRODUCTION SPECIALIST,
NICHOLS RESEARCH; WRIGHT-PATTERSON AFB, OHIO — JANUARY 1997- JUNE 1997

✦  Integrated audio/visual materials into web applications for the training purposes of chemical and mechanical engineers
✦  Responsible for integration of audio/visual equipment in a SGI/Unix environment
✦  Researched and purchased audio/visual equipment for contract fulfillment

VIDEO PRODUCTION SPECIALIST,
EASTPOINT COMMUNICATIONS; FAIRBORN, OHIO — JUNE 1997 - APRIL 2002

JUNE 1994 - JANUARY 1997

✦  Maintained and supported Macintosh based Avid Media Composer non-linear edit suites
✦  Developed web presences for regional companies
✦  Producer/Editor of audio and visual for local and national broadcast productions
✦  Assisted with the implementation and deployment of a multi-server Microsoft Windows 2000 network utilized in the support of   

     the video production department
✦  Instrumental in the development of graphics and animation for video, print, and web production

Certifications and Relevant Skills

Certified Avid User
602 Communications Tease Writer
HTML Coding
Vinyl Vehicle Graphic Design/ Installation
Media Buying
Marketing Related Demographic Targeting Research
Still Photography
Videography
Installation and implementation of Digital Signage Network

Licensed Property and Casualty Insurance Sales

Graphic/Media Applications


Adobe Photoshop

Adobe Illustrator

Adobe Indesign

Adobe After Effects

Adobe Lightroom

Adobe Premiere

Adobe Creative Cloud

Lightwave 3D
Avid Unity
Avid I-News Microsoft Office